Wherever you look, the media is full of gloom about credit crunches and recession. You can’t open the paper without reading about an upcoming price rise or a major company struggling to stay afloat.

So what is it that will give your company—and your staff—a good press profile? Why should customers come to your company rather than a competitor? Why should the best candidates choose to work for you rather than the competition?

• if you are losing valuable talent to competitors...
• if the cost of replacing and retraining lost staff is becoming a drain on your budgets...
• if you find it hard to make your people really stand out from the competition...
• if customers are not enjoying their interactions with your people...

For any organisation to survive—let alone prosper—in the curent economic climate, it has to attract and retain the best people, and make the most of the people it has. It has to engage its staff, so that they operate at their very best. It has to engage its customers, so that they won’t shop around for cheaper alternatives. And it has to make itself stand out from competitors.

So, you have to ask yourself: "how do I achieve all that for my organisation? How do I create an organisation that will be distinctive enough to weather any economic storm?"

We invite you, for just one Friday morning, to join two leading experts who have worked with the best known organisations across the world as they share their knowledge and experience of helping organisations to excel in the toughest climates.

Rob Cuesta and Tessa Hood—global leaders in the fields of Personal Branding, Reputation Management and Executive Image—have joined forces to deliver a one-of-a-kind seminar, packed with insights and practical tools to help you develop your people’s Personal Brand, and turn them into brand ambassadors for your organisation.

The credibility and visibility of your business all help to enforce your brand, but your PEOPLE are your main asset, and in today’s fast changing and ultra-competitive business environment, especially in times of downturn, your people’s reputation is vital to develop and deliver the USP that you need to differentiate you from your competitors.

In this definitive seminar Tessa Hood and Rob Cuesta will show you how you can engage your staff on a deeper level than ever before and get them to represent your organisation’s values authentically, so that customers and trading partners see them as people who deliver real, tangible and above all distinctive commercial value by truly living their employer’s brand rather than paying lip service to it.